Link Juice Building with Semalt

Semalt understands your pain. The pain of spending all those hours putting in work to ensure that your website is perfect, and when you're done, it seems as if no one recognizes your effort. Many times, we've seen many website owners come to us confused and clueless as to why their website doesn't show up on the first page even when they've done all they think is right. 

Semalt has seen websites like yours hundreds of times, and we take pride in getting your website back to the first page. To do this, we rely on two broad methods to diagnose and make necessary adjustments so that your website can rank high.
We do this by web analysis and web development. These two areas figure out what could be wrong with your website. After we've figured that out, our professionals provide solutions to the problems. 

One common reason why websites are unable to rank better than their competitions boils down to links. Authority matters in the race of who comes first on SERP, and one way to gain authority is by earning links from other authoritative websites.

Google has come to say that two important factors in helping your website rank are links and quality content. Google relies on links from trustworthy sites. These links are an indication that these trustworthy websites trust their sources.  

What are the links?

Links can be called inbound links, backlinks, or external links. These are HTML hyperlinks that direct users from one website to another. You can think of them as the currency of the internet; it's like those five-star reviews on restaurants or referrals. Have you ever been to a new town, and you have to ask around for the best coffee shop, and everyone says, "Mr. Brown, just after the corner." At that moment, you are confident of getting great coffee at Mr. Brown. Internet links function similarly.

Here is a representation of that definition. Semalt makes your website, so great other websites copy some of your content and place a link to your website's original content. This means that users who visit the other site, click on the link, and teleport to your website. Cheers, that's one more user added by Semalt.  

Let's say you're searching for the definition of SEO, and you're taken to site "A," but in stating the definition and importance of SEO, you're asked to click "here" to learn a bit more. If you click, you're automatically taken to a new website like Semalt. That is what a hyperlink or a backlink does.

Search engines also use these links to crawl the web. If a keyword is searched, the search engines go to work as it looks for the best option. But here is one amazing thing about backlinks, instead of the search engines to stop at what they perceive as the best, they go further to explore the backlinks in those websites.

This way, your website qualifies for searching and will most likely appear on the first page when search results are displayed. But if you aren't lucky enough, you get clicks to form other displayed websites so you can call it a win-win situation.

Today, there are many techniques for building links, and they vary in difficulty. As SEO experts, we know that link building is one of the hardest parts of our job. More often than not, non-professionals end up spending the majority of their time trying to get it right.  For that reason, you should leave this task to our wonderful team who know how to get it right and focus on other important things.

It's never easy to get other websites to recognize you as being a credible source. In such a competitive market, it's easier to make enemies than allies, but link building remains one of the best ways to stay ahead of the competition.

What are the ways Semalt can help you build links?

SEO Optimization 

Remember this, for website to be able to link you, they need to be able to find you. Although link building is an EXCELLENT SEO strategy, you need to have some form of SEO already in use for websites to notice your work. Truth be told, big and reputable websites don't just go around looking for website to link, they need to be able to see you to be able to find you. That points Semalt in the right direction. To improve your links, Semalt works on your SEO. By putting you on the first page, other websites will then want to be associated with you and that's a good thing.

Quality Content 

To get linked by other sites, you need high-quality content to get your readers to go through your website or stay longer. All these are essential factors search engines like Google consider when ranking a website.

In classifying content as top quality, Google says it needs to be clear who the website is intended to help and who created the content. Take this article as a guide. From the first paragraph, it was clear that this content was intended for website owners who need to know how to improve their ranking through quality content.

Quality Structured Data

This also helps other websites find you. Quality structured content makes it easier for other websites to read through your content and realize that what you're offering is relevant. Quality structured content also shows you're organized, professional and it sends a confident message to your viewers. In the physical world, how you dress is how you will be addressed. On the internet, the structure of your content determines the perception your viewers have of you. 

Quality content is the arrangement of the contents on a website properly. Semalt helps your website by putting the right things in the right places. This enables your visitors and search engine crawlers to navigate freely. This feature can be the last element you're missing when you try to get your website ranked. But no matter how high your SEO keywords are, it won't be easy to find if your website isn't structured correctly. 

Over the years, Semalt has worked with many clients and websites. Through these years, it has become common to find websites that make fantastic use of SEO keywords. But these websites never get any traffic or clicks, which becomes a severe problem for their owners. 

When you take away a website's colors, font styles, and graphics, all you're left with is the structure.

Google's algorithm collects information from searches and uses this data to rank your site. How it functions is that if a user finds your site, SERP or your search engines monitor how long these users stay on the site. A well-structured website makes the visitor stay longer on the site where a poorly structured site makes the reader leave. 


In all your travels in discovering the best ways to improve your website ranking, did you encounter the acronym EAT? It stands for Expert, Authoritative, and Trustworthy. The site which does not display these characteristics tends to be seen as of inferior quality to search engines. But those who do display this characteristic are given better treatments like the VIPs.  

EAT is important in link building in two ways. 

EAT on your site, and EAT on the sites that backlink you. 
  • EAT on your site
This is important because it assures your search engine and other websites that you're trustworthy. This is an advantage to you because you get to build not only your ranking but also your backlinks. Like in the coffee shop example we gave above, a credible site will make other websites use links to your website. Google, on the other hand, recognizes your authority and the extra clicks you get from these links and ranks you better. It's a win on all sides for you.  
  • EAT on the host site
As a new website, you may not have been in the game long enough for you to have established a good and trustworthy reputation. But if a trusted EAT website links your website, Google automatically knows that you are trustworthy. Remember, birds of the same feather flock together. To earn the authorities' trust, you'll need links from websites which have already have an established authority. 

Semalt helps you become trustworthy by not only adding this label to your site but by also proving that you are worth it. With our top-quality content, quality structured data and first-class use of SEO, other websites immediately recognize your website as different, professional and something to be associated with.

Link building can be a bit difficult because as a new website, no one knows you that well. This is why it's so important you have Semalt backing you. For any website to survive the test of time, it needs to have these links. They don't just show that you're trustworthy, but they also connect you to a big web of internet users. This is why you need these backlinks. They offer numerous advantages that will get your website ranked and give you more traffic than you could imagine. With our brilliant track record, and our ability to deliver only the best, other websites will recognize you as being trustworthy. 

Get in touch with us today…